How to Write a Business Proposal

Winning a Business Proposal

Photo Credits: Jomphong /

A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.

In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. On the other hand, there are those that are like snipers, able to get the contract after just submitting one business proposal.

So how do they do it? Well, this article will teach you show you how to do just that.

The Basics of a Business Proposal

Before you even go and start writing that business proposal, you must first understand what it is and learn the basics.

A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: solicited business proposals (which are submitted in response to an advertisement published by the buyer or client) and unsolicited proposals (submitted or given out to potential buyers or clients even though they are not requesting for one).

Business Proposal vs. Business Plan

Quite often, the terms “business proposal” and “business plan” are used interchangeably, giving you the impression that they are one and the same. But they are not.

A business proposal is created to offer a product or service to a buyer or client. On the other hand, a business plan is a “formal statement of a set of business goals” and how these would be achieved. The latter is only part of what is included in a business proposal.

3 Ps of a Winning Business Proposal

The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.

Problem Statement

A successful business proposal must be one that is able to describe to the client what their needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know are these problems?

Here’s an example of a well-written problem statement of a business proposal:

With the presence of social media in today’s advancing world, Puffin Media Inc. hesitated to make the leap from traditional marketing to social media marketing.

Their marketing tactics seem to be losing effectiveness and the company feels as if they are missing out on a large segment of their market. In addition, their competition has began acquiring the majority of the business in the market and have brought Puffin Media’s growing revenues to a halt.

Proposed Solution

The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered.

Here’s an example:

The solution that is recommended for Puffin Media Inc. is to deploy their company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms.

A marketing campaign must be created utilizing these media channels and creating immediate engagement with your audience. In order for this to be successful, you know how to make sales. Initially, acquire some fans, followers, subscribers, and connections and invite them to join you in particular discussion or attend a specific event.

The purpose of this is not only to promote Puffin Media Inc, but also to solicit feedback from the target audience.

Pricing Information

For many clients, the pricing information is what will make them decide whether they would offer you the contract or not.

How to write this part greatly depends on the solution or solutions you included in the previous segment. If the solution proposed will only entail a short period of time, a Fee Summary will suffice. For longer projects, segment these payments to specific milestones in a Fee Schedule list.

Things to Remember When Writing a Business Proposal

Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly.

The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.

Do Your Research

Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible.

Put Yourself in their Shoes

Another thing to remember when writing a business proposal is to always put yourself in the shoes of your potential clients. Doing this will help you provide information on things that they would most likely ask, such as “Why should we pay you this much amount for the solutions you’re offering” and “How can these changes benefit me?”

Why You?

If you determined that a company or client has certain needs, chances are others would have done the same. That means that there will be others that have submitted their respective proposals to the company or client.

That being said, it is important to make sure to highlight your talents, experience and other qualifications to convince the client why they should choose you or your company.

Writing that Business Proposal

When you got all of these, then you’re finally able to start writing your business proposal. One of the best ways on how to write a persuasive business proposal is  to use a business proposal software.

Business proposal software programs helps you write your business proposal without having to worry about how they should be put together and the content that you need to include. These programs contain two kinds of proposal templates that you can use and re-use, depending on which one you need to write.

In addition to the stored templates, you can create your own proposal templates through these programs based on previous proposals you’ve created, making it even more convenient for you and your business.

A Final Word…

Although business proposals present the same information and have the same layout, it’s important to take time and make each one unique. Each project is different, even if it’s with the same company. Remember, a business proposal must show how you or your company can help a potential client.

Free Guide: 16 Simple Marketing Tactics
to Get More Clients

Find out how to get more clients with this free guide:
Tina Thomas

I am new to writing proposals so this will come in handy.


xo much of good advice…

paschal nnamdi

How do i get the software.cos i need to be send one now to my clients.thanks God bless.


Hi Tina,

will y please forward me samples of writing sample business proposals…


Grammar please! a very bad written article..


pleasa tell me the important pointers for a business plan and do i have to write the amount how much will i need or im going to spend


i want some advise on a compound maintenance proposal for a school.

David Elisha

I need a sample of a business proposal.So many things need to be put in place with the help of the proposal.

slenda mc

need samples of proposals about the advertisement deals


very good advice…

robert hinalu

please help me with subsidising some exs of writing the business proposals


please put up a sample of a business proposal. the theory is not of much help without an illustration.


I need samples of proposal about aircondition installation and maintenance.

boateng stephen kwabena

I am new to writing proposals


Hi ! I am planning to do a business exihibition in one of the most popular city and I have to have business perposal handy to convince business people
and present to counsular office, can some body give me an idea to write it .thank you


Hi, am having a business exihibition next week in abuja Nigeria,pls can you send me a tips on how to prepared my proposal.


I need a sample of well written business proposal




am planning to approach a very busy establishment for svc procurement hope i do well.


myself sohail just started a business carwash in dubai need to send a email to bulidind manegment to get a permission to waterless car wash in parking area .
if u can help me in good mail so i can send forward

Thanks ,


Nice…this was very helpful


thanks for this helpful info.


I need help with a bussines proposal template n buss plan


A very good piece. It is the kind that change perspective on how to win a contract. More grease to your elbows!


Please send me some templates to write business proposals on services we want to offer in supply chain operations.

george maina macharia

please send me the layout of a business proposal

Gino Louie Pena

this is great Adele, surely very useful for me!

Odocha Eze

…an applaudable article. very impressive learning point which would be most beneficial with a sampled proposal. If you would, could you send me different sampled business proposals and also a business plan nevertheless I wouldn’t mind an extra information on the available business proposal software and its purchase point. thank you

John Aleobua

nice advice…pls can you send me some good samples on oils and gas proposal?


It is well explanatory and constructive. Please! kindly assist me with the blue_print.

Nsaanee Yirakpoa Prince

Could you please forward a sample copy of a business proposal to me.


would you please e-mail me a sample of a proposal about security services that i need to bid

Charles Wiafe

I need to develop a business plan for Allied Health Programmes Training School. Kindly send me a sample business plan as for this category of school.

michael jila

I need to write a business proposal for a land to open chicken farm and chicken eggs


Here iam wanting to start a research on a youth programme……. What is the way forward.

sonam loday

hi i am a fresh graduate student major in international business and i want to set up small business in my community. for that i need some help to write my business proposal to the ministry of finance to get the budget. in my community there are around 500 peoples among that most of them are students (class VII to X), and others are all civil servants. Around that there are around 15 shops till now, but most of them are doing grocery shop. but m planning to more focus on shoes, clothing and necessity for the students and as well as for student. plz can you give some suggestion on me, so that i can correct it. and more over i hope u will help to write my proposal too.



Hi, I am Zinhle I would like to get information about businesses.

pauline johnson

Hi, Im pauline Iam very exci
ted about this wonderful adventure, of going into business 4 my-self. My ldea is a bombshel
4 bueatifull people. I am so ready 2 write my 1st. petfect B P 4 my nrw company, I have done some research, i know there is no business like mine, with the kind of goods and service I am able 2 offer. What I would like is the way 2 put it all on paper. By getting right 2 the point of what Iam trying 2 do, with my business and what I am offering 2 my buyer.


It has really helped me get some direction in proposal writing.

I look forward to working with you in future to enhance my skill in that field.

Thank you so much.


preeti shrestha


I am writing proposal for the first time and dont knw how to start…could you plz help me by sending one of ur the business proposal…..

thank you in advance

Charles Molutsi

How do i get the software?

jm dayto

im soo cramming now for a business proposal!! this actually gave me a huge push!!! Thanks!

referencement site web

Hi there, for all time i used to check web site
posts here early in the daylight, because i love to
learn more and more.


Im a young male seeking ways and ideas to create a quality business proposal..i have got a heavy business plan written on paper,however im seeking support and information on how to lift off.


hi am writting a proposal for hotel cleaning service, and it is my first time pls i need your help i have been cramming.

{ 2 trackbacks }

Previous post:

Next post: