Free Guide: 16 Simple Marketing Tactics
to Get More Clients

With this valuable guide, you'll discover:

  • How to get influencers to promote you (and your work)
  • A content marketing tactic to dramatically increase shares
  • Free resources you can use to get more publicity (and more clients)
  • And much more!
Make sure you don’t miss out, enter your email to get this free guide.
Proposal eBook

Want to know why you’re struggling in business?

It’s probably not due to a lack of effort. A staggering number of entrepreneurs put in the blood and sweat and tears – and still end up wondering where things went wrong.

Many of these fledgling business owners obsess over technical strategies and complicated marketing tactics. But they ignore one of the most important elements it takes to succeed: a proper mindset.

Developing an abundance mindset can make the difference between continuing to struggle… or starting to thrive.

Keep reading to find out how!

[click to continue…]

{6 comments}

Corey PembertonCorey Pemberton

Sparkler

The halls have been cleared of holly, the turkey is no more, and the last of the tinsel has gone. Even your headache is a distant memory. So, with your thoughts turning to the exciting new year ahead, what should you and your staff be doing to challenge yourselves in 2017?

It’s an important question, because every business needs to have ambitions and goals. The New Year is also a traditional time to assess the progress you’ve made, and decide how you want to improve in the year ahead.

With that in mind, in this article we explore are five ideas to give you some New Year inspiration and challenge you to go further. Let’s get cracking!

[click to continue…]

Image via Unsplash.

Confession time:

I’ve never pulled a work-related all-nighter.

I went my entire academic career never cramming for a test, or staying up until 3 am to finish a paper. I don’t personally know the feeling of seeing the sun gently creep above the horizon as I work, frantically, to finish a project.

Now, part of that can be put down to the fact that (at the risk of sounding cocky) I have cultivated decent time management skills. It’s also based on the fact that I have a very clearly defined sense of when, where, and how I am most functional.

When it comes to working at night (and especially if it involves extensive research, writing, or critical thought—all things that both my work and my university experience demanded of me in spades) I am essentially useless. Once 7 pm hits, I am no longer capable of producing good quality work. Evenings, for me, are for socializing, errands, Netflix, a glass of wine—you get the idea.

Though I could choose to power through, I prefer to take a different approach. Instead of forcing myself to do work in a context in which I know my output will be inferior, I make an effort to work with what I know suits my work preferences. This brings us to the idea of the “user manual.”

Image via Unsplash.

Creating your own “user manual”

The longer we spend working (whether that be at school, at our jobs, starting our businesses, or on pet projects), the more evident it becomes that we have certain times of day and environments that encourage us to do our best work.

You might have discovered that you prefer to do emails in the morning over coffee (or they just won’t get done), that the Pomodoro technique really helps you focus on projects, or that you do your best creative work while listening to a classical radio station with noise canceling headphones.

Rather than simply letting this information float around in your mind and disappear just as quickly, consider honing in on it.

Spend some time determining where you work best, what time of day you get the most done, and what atmosphere you require to be as productive, creative, and efficient as possible. What systems need to be put in place to help maximize your output? How can you optimize your environment, lifestyle, and surroundings to get the best possible out of yourself?

In essence, you’re creating what I’ll be referring to in this article as your own personal user manual.

[click to continue…]

{1 comment}

Briana MorgaineBriana Morgaine

Most businesses would give their proverbial right arm to attract high-end customers in sectors where there is a good reward for the time and effort invested. However, in reality many end up chasing ever-decreasing margins to compete in crowded markets. They soon find that these elusive clients are the impossible dream.

Here’s the reality check: for high-spenders, price is not the issue. Therefore, if you want to make great profits you have to understand what makes them buy. Being in tune with the client’s mindset is key to selling into this lucrative market.

Below, we’ll take a look at the five key differentiators that will help you set your business apart, and attract this group of customers. We’ll also look at how you can use these steps to grow your own profits. Let’s get started!

[click to continue…]

Image via Pixabay.

For introverts, the prospect of attending a networking event can feel like a trip to the dentist.

However, the reality is that if you’re an entrepreneur, networking is an essential.

The fear of networking is something I personally understand—I am a self-professed introvert and networking avoider. However, with the recent focus on introversion in the workplace, increased attention is being paid to optimizing introverts’ workplace success.

With that in mind, let’s look at some of the ways introversion impacts us while networking, and how to work around it. The reality is that networking doesn’t have to be painful; for us introverts, it’s just necessary to approach it differently.

What does introversion look like?

Introversion is characterized, not necessarily by a shy or receding personality, but rather by individuals who feel recharged by alone time, and drained by extensive, ongoing social interaction.

I myself first felt keenly aware of my introverted nature when I realized I needed time to recharge not only after exhausting or stressful social situations, but even after ones I enjoyed. This means that I can spend the whole day with people whose company I genuinely love, but by the end of the day, I still feel a little burnt out.

Have you ever experienced that feeling of exhaustion at the end of the day that comes from continued meetings, social engagements, and small talk—even if you’ve been spending time with people you enjoy being around?

Congratulations—you might be an introvert. We are many.

[click to continue…]

{Leave a comment}

Briana MorgaineBriana Morgaine