Free Guide: 16 Simple Marketing Tactics
to Get More Clients

With this valuable guide, you'll discover:

  • How to get influencers to promote you (and your work)
  • A content marketing tactic to dramatically increase shares
  • Free resources you can use to get more publicity (and more clients)
  • And much more!
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I’ve been on a bit of a minimalism kick lately.

It all started with my interest in the idea of a capsule wardrobe. From there, I read the unbelievably-popular book, The Life-Changing Magic of Tidying Up.

Ever since, I’ve been on a mission to declutter all my spaces, take stock of what I own, and carefully assess what things I bring into my home.

One of the hardest areas to declutter, however, has been my office. From piles of papers littering my desk to disorganized folders and endless cords (seriously—I can’t count the amount of times I found myself wondering, “What does this cord even go to?”), my office space was in serious need of decluttering.

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Briana MorgaineBriana Morgaine

If you want to fill your pipeline with cold email, you’re going to want to ask yourself one thing right off the bat.

Is cold email spam? And the answer to that question, which many people have found themselves asking recently, is a 100 percent NO.

Simply put, cold email is just an email that’s sent to someone that you don’t know. If you’re in any kind of business really, you’re probably already quite familiar with it and you’ve probably already sent them quite a lot.

It’s not really a cold call either, which is much more in-your-face and disruptive.

It also is more personalized and fits the person who is receiving the email.

Given this, there are a lot of differences between your average cold email and a general spam email. When you get a cold email, it uses your actual name to actually address you, has a subject line that makes sense for its purpose, looks like any old email that you’d get from a colleague and shows the address of the person who sent it in the signature. You won’t find that in just a spam email.

So, if you take all this into consideration, it’s pretty easy to check off the little boxes to make sure that you’re actually sending your potential customers a cold email and not a spam email. Let’s see what it takes.

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Justin McGillJustin McGill

Mandarin symbols on a white background.

The dream of every small business is to gain a vital competitive advantage (and improve their services) in order to bring in and keep happy customers. However, figuring out how to achieve it can be nightmare.

‘Kaizen’ is one interesting solution. It’s a concept of achieving continuous improvement, and it’s caught on like wildfire among companies such as governments, major banks, and even online game developers. By adapting the principles to your own business, you can improve productivity, cut costs, and enhance your customer’s experience.

In this piece, we’ll look at what kaizen is, then look at five areas where you can adapt it to your own business. Let’s get started!

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You’re just a few good decisions away from having the business you’ve always dreamed on.

On the other hand, a few bad decisions could kill your momentum and turn a success into a failure.

Decision-making is a crucial skill. It’s amazing how little we think about it, though. We work hard and hustle—without ever taking a step back to consider our guiding principles.

Feeling indecisive lately?

Sick of making the wrong call?

Today’s post gets into the nitty gritty of what it takes to make better decisions. Keep reading to see how!

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Corey PembertonCorey Pemberton

Two figures emerging from two computers and shaking hands.Finding new customers is always great – there’s nothing quite like that rush you get when you bring a new client into the fold. However, once you’ve brought them in, the trick lies in keeping them around. Client retention is a huge deal for any small business and it takes some effort to succeed in it. After all, some clients are always on the lookout for new, better, or more interesting offers.

The benefits of enticing customers to stick around are evident. First of all, it cuts down on the amount of time you need to spend selling yourself, which means you can focus on improving your service. Secondly, you already know what they want and how to deliver it. That’s why the best thing you can do for your business is to develop a good relationship with your clients, so they’ll keep coming back for more.

In this article, we’ll explore five simple strategies you can employ to increase your chances of retaining clients and turning them into regulars. Let’s have a look!

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