This is a guest post from Rob Walling, co-founder of Drip, an email marketing and automation tool. We use Drip for email marketing at Bidsketch, and this guide will give you some great ideas on how to use drip email marketing to work smarter, not harder, when it comes to growing your consulting business.
Heads up: Rob is giving Bidsketch readers free fill-in-the-blank email templates that accompany this post to help you land more clients. Click here to get the free consulting email templates.
OK, so an honest question…
Why did you really want to become a consultant?
The Freelancers Union estimates that there are 53 million freelancers in the US (around 34% of the total workforce). In their research, they’ve found that the two biggest drivers of freelancing are 1) earning more money and 2) schedule flexibility.
When business is good, no doubt, it’s really good. You set your own schedule. When the weather is nice, you take off at 2PM for a walk in the park. You have no boss, and the sky’s the limit for how much money you can make.
However, consulting has its downsides…
In another recent study, 60% of business owners that “weren’t planning on taking any vacation in the next 12” months cited financial hardship. Inevitably, there are months when finding clients is a grind. Couple that with unpaid work like invoicing and accounting, and it can feel like you’re burning the candle at both ends.