Mandarin symbols on a white background.

The dream of every small business is to gain a vital competitive advantage (and improve their services) in order to bring in and keep happy customers. However, figuring out how to achieve it can be nightmare.

‘Kaizen’ is one interesting solution. It’s a concept of achieving continuous improvement, and it’s caught on like wildfire among companies such as governments, major banks, and even online game developers. By adapting the principles to your own business, you can improve productivity, cut costs, and enhance your customer’s experience.

In this piece, we’ll look at what kaizen is, then look at five areas where you can adapt it to your own business. Let’s get started!

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Two figures emerging from two computers and shaking hands.Finding new customers is always great – there’s nothing quite like that rush you get when you bring a new client into the fold. However, once you’ve brought them in, the trick lies in keeping them around. Client retention is a huge deal for any small business and it takes some effort to succeed in it. After all, some clients are always on the lookout for new, better, or more interesting offers.

The benefits of enticing customers to stick around are evident. First of all, it cuts down on the amount of time you need to spend selling yourself, which means you can focus on improving your service. Secondly, you already know what they want and how to deliver it. That’s why the best thing you can do for your business is to develop a good relationship with your clients, so they’ll keep coming back for more.

In this article, we’ll explore five simple strategies you can employ to increase your chances of retaining clients and turning them into regulars. Let’s have a look!

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A faceless man standing on a pile of money.

For your service to turn a profit, you have to provide something your clients want. This may seem like a blindingly obvious observation, but ensuring what you provide aligns with your clients needs is far from easy – and is fraught with potential pitfalls.

Fear not though, there are some excellent ways to ensure you know exactly what your clients need, how to help them, how to win bigger and better contracts, and ensure your sales pitches and proposals clinch those amazing deals!

Below, we’ll look at five key steps to ensure you get all of these vital elements right and start confidently on the road to major success. Let’s go!

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A good contract is vital for your profits, as it defines what your customers can expect from your services, as well as what you will get from them. Unfortunately, drafting one is time-consuming, and it can be hard to know what to include.

Contracts are important, though, because while many small businesses feel they should work on trust, the results can be disastrous. Getting your terms and expectations fixed in print is the only way to guarantee profitable and reliable outcomes.

Below, we’ll look at five key steps to help you to create and agree contracts that are profitable for both you and your client. Let’s have a look!

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It’s the ultimate entrepreneur nightmare: you’re doing well, business is good, and your customers want what you’re offering. Then, out of the blue, something terrible happens that affects you or your close family, and you have no choice but to give this your full attention rather than your business.

This is without doubt one of the most difficult situations an entrepreneur can find themselves in. Just when you need to be most able to think clearly about your work, you are likely to be preoccupied in dealing with the problem you or your family is facing.

Fortunately, there are five key steps you can consider ahead of time to give yourself a framework for coping with such crises, and getting back on track. Let’s have a look!

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